New Balance 327

SEA SALT / LINEN

When recreational jogging became popular in the 1970s, the demands on running shoes shifted from mere existence to performance. Even if the designs of this period can be described as simple by today’s standards, running shoes became established in this decade. The 327 sheds new light on the 1970s as a time of innovation, boldly taking classic design elements and redesigning them in a thoroughly modern way. With an edgy reinterpretation of the tried-and-tested wedge silhouette, oversized, asymmetrically placed ‘N’ branding and a trail-style wraparound lugged outsole, the 327 offers nothing less than a complete reinterpretation of New Balance’s traditional running shoe.