Skip to content
CYBER WEEK FOOTWEAR
CYBER WEEK CLOTHING
CYBER WEEK FOOTWEAR
CYBER WEEK CLOTHING
SHOP MEN
SHOP WOMEN
SHOP MEN
SHOP WOMEN
adidas

On August 18, 1949, Adi Dassler started over again at the age of 49, registered the ‘Adi Dassler adidas Sportschuhfabrik’ and set to work with 47 employees in the small town of Herzogenaurach. In the same year, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. From humble beginnings to a global success story – which was accelerated by a miracle…

shop now

Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named “Adidas Robert Haillet” after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.

The shoe was born after a deal signed in 1984. At that time, Converse was the official shoe of the NBA. The company told him they couldn’t put Jordan above the other athletes they sponsored, which included players like Larry Bird and Magic Johnson, so Jordan decided against partnering with them. His favorite shoe at the time was actually Adidas, but the brand told him they just couldn’t make a shoe work at that time. Jordan’s agent, David Falk, wanted him to go with Nike, which at the time was known more for track shoes, but Jordan wasn’t interested. So Falk, appealed to Jordan’s mother, Deloris. “My mother said, ‘You’re going to go listen, you may not like it, but you’re going to go listen,'” Jordan remembers. Nike offered him a great deal, one that was unheard of for a rookie, and his father said he’d have to be a fool not to take it. So Jordan did.

Air Jordan

Shop Now

Air Jordan

Shop Now

The shoe was born after a deal signed in 1984. At that time, Converse was the official shoe of the NBA. The company told him they couldn’t put Jordan above the other athletes they sponsored, which included players like Larry Bird and Magic Johnson, so Jordan decided against partnering with them. His favorite shoe at the time was actually Adidas, but the brand told him they just couldn’t make a shoe work at that time. Jordan’s agent, David Falk, wanted him to go with Nike, which at the time was known more for track shoes, but Jordan wasn’t interested. So Falk, appealed to Jordan’s mother, Deloris. “My mother said, ‘You’re going to go listen, you may not like it, but you’re going to go listen,'” Jordan remembers. Nike offered him a great deal, one that was unheard of for a rookie, and his father said he’d have to be a fool not to take it. So Jordan did.

carhartt wip

Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) develops its own collections based on original Carhartt workwear. The brand combines authentic adaptations of these robust American archetypes, while engaging with the subcultures that have embraced it.

This, in turn, has seen Carhartt WIP place itself in a new context and bring forth its own classics.

Carhartt WIP opened its first store in London in 1997 and today operates over 80 brick and mortar locations worldwide. It also has its own skate team and music department, while supporting an array of artists and releasing various publications.

Since 2010, Carhartt WIP has worked with a number of like-minded collaborators, including A.P.C., Converse, Fragment Design, Junya Watanabe, Nike, Underground Resistance, and Motown.

shop now
converse phatsoles

Launched in 1908 by Marquis Mills as ‘Converse Rubber Shoe Company’, the company specialised in rubber-soled footwear (galoshes) for men, women and children. By 1910, Converse had begun manufacturing shoes daily, while in 1915, the company switched focus to creating athletic shoes.

However, it wasn’t until 1921 when Charles H. “Chuck” Taylor joined Converse after complaining to the sales office in Chicago about having sore feet. He persuaded the company to create a line of shoes designed purely for basketball, on the condition that he would also work as a salesman and promoter of the new All Star sneaker – which didn’t initially bear his name.

In 2019, after being away from the game for over a decade, Converse reintroduced themselves into the basketball landscape releasing their latest performance basketball shoe – the All Star Pro BB. 

Having dominated the basketball sneaker market for over 30 years, the Chuck Taylor All Star made a cultural shift and became prevalent on the music scene in the 80s and 90s. You could find them laced up on the feet of some of the biggest hip hop MCs and rockers in the world, including Nirvana’s Kurt Cobain, Wiz Khalifa, The Rolling Stones, Sex Pistols and The Ramones.

The Chuck Taylor All Star represented so many different styles and was adapted by so many subcultures. Even today, Chucks have maintained their appeal after 100 years and their influence is unlike any other shoe.

DISCOVER

One of the most remarkable denim brands in the industry is Edwin jeans. Edwin jeans is started in Japan and became a big major player in the jeans segment which historical improvements as their ‘stone washing’ and ‘rainbow selvage’. Nowadays its still a very respected denim brand worldwide by the true denimheads.

Edwin was founded in 1947 in Tokyo by Mr. Tsunemi, a lover of classic US denim with worn in detailing. Originally the company did not manufacture denims but instead focused their resources on importing American jeans to Japan where they were unavailable, in fact there was no denim manufacturing in Japan at the time.

Today – Edwin is a forward-thinking denim brand with Japanese roots, priding itself on continual progression in design and fit, utilising exclusive fabrics and fabrication, whilst maintaining a countercultural outlook and contemporary vision.

shop now
edwin phatsoles

HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City’s late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses. It was a way of life that would ultimately shape Hufnagel’s outlook on life.

In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after, providing him a rare and rewarding opportunity to travel the world by means of his skateboard and the industry that supported him.

Brought up by the very ‘do-it-yourself’ approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco’s Tenderloin District, the first of its kind. Its aim: to bring together under one roof the most respected brands that the skateboard, streetwear, and sneaker communities had to offer. He named the shop HUF, and it quickly came to be recognized as the Bay Area’s premier purveyor of hard-to-comeby goods.

Shop Now

Mitchell & Ness Nostalgia Co., is an American sports-related clothing company located in Philadelphia, Pennsylvania. The company was established in 1904 as a sports equipment manufacturer, remaining as the oldest sporting company in Philadelphia. After several years of making baseball and American football uniforms, the company switched direction in 1983, when it decided to recreate vintage jerseys.

Nowadays, Mitchell & Ness has license agreements with four of the major sports leagues of the United States (MLB, NBA, NFL, and MLS) to produce and commercialise vintage sports equipment and casual wear.

Some of Mitchell & Ness products include team uniforms (jerseys and shorts) and other casual wear such as t-shirts, tracksuits, jackets, hoodies, hats, knit caps, and other accessories (pennants). The company also has its own brand, “M&N”.

In past years, Mitchell & Ness also had license agreements with the NHL and NCAA.

shop now

Mizuno was founded in 1906 as Mizuno Brothers, Ltd. by Rihachi Mizuno and his younger brother Rizo, in Osaka. The shop sold Western sundries, including baseballs, and then in 1907 began to sell order-made athletic wear. In 1910 the shop moved to Umeda-Shinmichi and its name was changed to Mizuno Shop.

shop now
shop now
new balance phatsoles

New Balance was founded in 1906 by English born William J. Riley. At first, New Balance main focus was orthopedic products and specializing in arch supports. In 1934 William Riley joined with Arthur Hall, who sold supports to people that had jobs on their feet all day, for example police officers.

When the 1950s rolled around, their was a high demand for New Balance products, so much that athletes were asking for the tailored sneakers. In 1954 Arthur Hall sold New Balance to his daughter and her husband Paul Kidd. When Paul Kidd took control along with his wife, the demand and products produced sky rocketed.

The Nike Cortez was designed by Nike co-founder Bill Bowerman. Bowerman, a track and field coach for the University of Oregon, was set on designing a running shoe that provided both comfort and durability. After years of designing and experimenting, Bowerman was able to finalize his image of the Nike Cortez in 1968.

Founded in 1971 in Oregon by the duo Philip Knight and Bill Bowerman, Nike has quickly established itself as a leader in the sports industry. Very attached to its roots, the brand with the swoosh pushes further in the innovation and revisits each season its most emblematic models.

shop now

A first step in a long history driven by speed and performance: The brothers Rudolf and Adolf Dassler founded the company “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) in their hometown Herzogenaurach, Germany. Unbeknownst to them, they place the founding stone of the world capital of sports shoes.

Within the town, they’re not the only shoe factory. More, smaller factories are scattered throughout the town, though many did not manage to survive past the 1950s and 60s. The brothers started their factory in their parents’ home in 1919, moving into its proper facility in 1924.

Within the first few years, both gain notoriety. A majority of German athletes wear Dassler spikes at the Olympic Summer Games in Amsterdam, 1928. In 1936, Jesse Owens wins four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. More medals soon followed: seven gold and five bronze medals, all for world class athletes wearing Dassler shoes. The first records are smashed as well: two World and five Olympic records. It’s their international breakthrough.

shop now

Reebok

In 1958, Reebok was established in Great Britain as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the Union Jack flag in its logo to signify the origins of the company.

DISCOVER

Stance was founded in 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman and Taylor Shupe. The original founders saw an opportunity to address a category of fashion they felt had been overlooked by many brands and the majority of the industry.

The company’s comfortable, colorful and well-made take on humble hosiery is turning the sock into the next pocket square and becoming a pop-culture status symbol along the way.

DISCOVER

Saucony

sock-a-knee

We know Saucony isn’t the easiest word to say, but there’s a story behind it. Our logo is inspired by the Saucony Creek in Kutztown, PA, where our brand began and the water flowed around three distinct boulders. Today, they stand for the guiding boulders of our brand: good performance, good health and good community.

DISCOVER

Stüssy

Shawn Stussy (born 1954), was a Californian manufacturer of surfboards.

The logo defining the brand started in the early 1980s when he scrawled his surname on handcrafted boards with a simple broad-tipped marker.

He then used the logo on T-shirts, shorts, and caps sold out of his car around Laguna Beach, California. The signature was derived from that of his uncle, Jan Stussy.

Shop Now

Stussy

Shawn Stussy (born 1954), was a Californian manufacturer of surfboards.

The logo defining the brand started in the early 1980s when he scrawled his surname on handcrafted boards with a simple broad-tipped marker.

He then used the logo on T-shirts, shorts, and caps sold out of his car around Laguna Beach, California. The signature was derived from that of his uncle, Jan Stussy.

Shop Now

Y-3 is a collaboration between Adidas and Japanese fashion designer Yohji Yamamoto. The brand was born as a fusion of the seeming opposites of sportswear and fashion. Launched in 2002, Y-3 pioneered the breaking down of boundaries between fashion and sport, way before the buzzword “athleisure” was born.

Shop Now

GLYFADA

STORE INFO

GLYFADA

STORE INFO

ATHENS

STORE INFO

ATHENS

STORE INFO

NEWSLETTER

Be among the first to discover our exclusive offers, raffles and promotions.

Subscribe

RAFFLE

COMING SOON

Days
Hours
Minutes
Seconds